As a freelance social media manager, I’ve seen platforms evolve—and one thing is clear: videos and reels are no longer optional. They’ve become essential for capturing attention, building community, and driving organic growth. For small businesses and organizations, consistently integrating videos and reels into your weekly content strategy can be the key to standing out.
Here’s why they’re so important and how you can make the most of them without overwhelming your resources.
Why Videos and Reels Matter
Video content is king across social media platforms. From Instagram Reels to TikTok and even YouTube Shorts, these short-form videos are dominating feeds. Why?
- High Engagement Rates
- Platforms prioritize video content because it keeps users engaged longer. The more engaging your posts are, the more likely they are to appear in others’ feeds.
- Increased Reach
- Reels and videos often get more organic reach than static images or text posts. They’re designed to be discoverable, exposing your brand to potential new followers.
- Stronger Connection
- Videos allow you to showcase your personality, tell your story, and create an emotional connection with your audience.
- Multi-Purpose Content
- A single video can be repurposed across platforms, shared in stories, embedded in newsletters, or used in blog posts.
How Small Businesses and Organizations Can Leverage Videos
- Keep It Simple
- You don’t need fancy equipment or editing software. Your smartphone camera is more than enough.
- Showcase Behind-the-Scenes Moments
- Share how your product is made, introduce your team, or give a sneak peek of an upcoming event. Authenticity is so important!
- Educate and Inform
- Create tutorials, answer FAQs, or offer quick tips that provide value to your audience. It also helps establish you and your business as an authority on the matter.
- Tell Stories
- Use videos to highlight customer testimonials, share your brand’s journey, or celebrate milestones.
- Use Trends Strategically
- Jump on trending audio or challenges but make them relevant to your business. While this keeps your content fresh and discoverable don’t overreach trying to make a trend relevant to your business.
Tips for Making the Most of Reels
- Start With a Hook
- Grab attention within the first 3 seconds. Use text overlays, compelling visuals, or intriguing questions.
- Keep It Short and Sweet
- Aim for 15–30 seconds. Shorter videos often perform better and are easier to consume.
- Add Captions
- Many people watch videos without sound. Captions ensure your message isn’t lost.
- Incorporate Branding
- Use your brand colors, logo, or signature style so viewers instantly recognize your content.
- End With a Call-to-Action
- Encourage viewers to comment, share, or visit your website.
Overcoming Common Objections
Many small businesses hesitate to embrace videos due to time, resources, or camera shyness.
- “I don’t have time.”
- Batch your content. Dedicate one afternoon a week to filming multiple short videos.
- “I’m not good on camera.”
- Focus on showcasing your product or process. You don’t always have to be in front of the camera.
- “It’s too expensive.”
- Use free editing apps like CapCut or Canva to add polish to your videos.
- Why Make It a Weekly Habit?
- Consistency builds trust and momentum. By sharing videos or reels weekly, you’ll:
- Stay top of mind with your audience
- Build a library of evergreen content
- Improve your skills and efficiency over time
- Consistency builds trust and momentum. By sharing videos or reels weekly, you’ll:
Final Thoughts
Videos and reels are powerful tools that amplify your message and help you connect with your audience on a deeper level. For small businesses and organizations, making them a regular part of your strategy doesn’t have to be intimidating or time-consuming—it’s about starting where you are and committing to growth.
Need help brainstorming or creating videos that work for your business? Let’s connect! Together, we can craft a video strategy that aligns with your goals and helps you stand out in the digital world.